Microsoft Data Quality Services: Market Impact?

I have been getting my feet wet with Microsoft's Data Quality Services and as I read more and more I cannot help but think about how this feature introduction will impact the DQ market.  I know there will be some that scuff at this suggestion, but I think there a ripple forming in Seattle (and I am not talking about Richard Sherman) that is going to stir the market.

Here is why I think Microsoft has the potential to disrupt the DQ market ...

•  most DQ solutions on the market cost more than the SMB market can afford


• they require skill sets that are hard to come by and demand considerable compensation


• many SMBs own MS SQL Server for some, if not all, their database needs

what do you think?

[polldaddy poll=7739976]