Monday, March 26, 2012

MDM and address data cleansing tips | LinkedIn

I came across this discussion on LinkedIn that I wanted to share.  A group member asks about cleansing address data with regard to an MDM solution.

Having done this before, I recommend using an address service, Address Doctor, and profiling the data prior to building the cleansing rules.

The latter is a topic I speak often about.  Profiling is an essential part of defining cleansing rules.  Well, meaningful cleansing rules.  Anyone can "stub" in those generic rules, but after profiling the data you can gain much more contextual insight and build customized data cleansing rules.

Check out the whole disucssion here:

I'm a long-time IT professional, but a newcomer to MDM and data cleansing. Any tips on cleansing Address data? | LinkedIn.

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